The Powerpoint from the lesson is in student resources for our classroom on Fronter.
Hypodermic syringe theory
http://en.wikipedia.org/wiki/Hypodermic_needle_model
http://www.youtube.com/watch?v=Qt5MjBlvGcY
Two Step flow
http://www.youtube.com/watch?v=csGHExeP3uA
http://repository.upenn.edu/cgi/viewcontent.cgi?article=1279&context=asc_papers&sei-redir=1&referer=http%3A%2F%2Fscholar.google.co.uk%2Fscholar_url%3Fhl%3Den%26q%3Dhttp%3A%2F%2Frepository.upenn.edu%2Fcgi%2Fviewcontent.cgi%253Farticle%253D1279%2526context%253Dasc_papers%26sa%3DX%26scisig%3DAAGBfm3xq7xAHvrMTJEnwAOrlKOO36efmQ%26oi%3Dscholarr%26ei%3DFOkuUqK7A9Pe7Abk6YDIDg%26ved%3D0CDAQgAMoADAA#search=%22http%3A%2F%2Frepository.upenn.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D1279%26context%3Dasc_papers%22
http://communicationtheory.org/two-step-flow-theory-2/
Uses and Gratifications
http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience
http://www.aber.ac.uk/media/Documents/short/usegrat.html
You need to research each of these theories and write them up on your blog. You should use examples that are similar to your own work (e.g. film if you are producing a film trailer) and relate each of the theories to your own production. You should complete this for homework and it should be finished for your next lesson with me.
